It replicates the PageRank algorithm, calculates your website's reputation score, and tells you whether you need to make some adjustments. Which makes your job easier - place your links with reputable websites, cut ties with low authority websites, and try to maintain a favorable backlink profile.Īnd with a reliable backlink software, like SEO SpyGlass, you will be able to do just that. It is similar to how raters evaluate website reputation, except PageRank does not read what other websites say about you - all it cares about are links. It estimates the number and the quality of links to a site in order to determine its importance. Google's PageRank is one of the oldest technologies used to rank search results. Even if you do not succeed, other users reading your reviews will see your customer care effort and will be left with a more positive impression of your company. GMB reviews can be edited, so try to deal with the concerns of unhappy customers and see if you can get them to change their rating.
With this in mind, it would definitely be of some benefit to encourage your customers to leave GMB reviews and to maintain high ratings by handling negative reviews. At the same time, Google definitely uses reviews from its own directory, Google My Business, to rank local search results and, strictly speculative, who is to say that GMB reviews are not factored into general rankings: Google representatives have mentioned in the past that, for a variety of reasons, the algorithm cannot use reviews from third-party business directories, like Better Business Bureau. In fact, Google does measure some of these reputation metrics algorithmically and there is a way you can stack them in your favor. To do this, the raters are instructed to look for reviews, news articles, business directories, wikipedia posts, and other independent sources of information, and see what they say about the website and/or company. One of the first steps in evaluating page quality is assessing the reputation of the entire website on which the page is located. And, just in case you don't feel like reading a 170-page document, I've put together a list of search optimization tips inspired by the Quality Rater Guidelines. So, why wait? You can future-proof your content by studying the QRG, identifying upcoming algorithm updates, and adjusting your SEO strategy accordingly. Undoubtedly, it is only a matter of time before Google learns to measure these signals algorithmically and they become official ranking factors. This is basically a list of ranking signals that Google wants to include in its algorithm at some point in the future but hasn't yet learned how, so, for now, these signals have to be evaluated manually. The raters are given the document called Quality Raters Guidelines (QRG) - a collection of metrics that can be used to evaluate content quality. They participate in small scale experiments before the updates are rolled out to the general public. Quality raters are regular internet users, who are asked to evaluate the quality of search results and see whether the algorithm is doing a good job. You see, since the algorithm is not yet perfect, Google hires quality raters to help steer the algorithm in the right direction.
If affected, it could take you months to find the reason your rankings dropped and to come up with a fix - all the while losing traffic and conversions.įortunately, there is a way to lower your risk of suffering from future algorithm updates. The minute it feels like you have fine-tuned your website, Google will tweak its ranking algorithm and throw your website off balance. One of the major challenges of SEO is dealing with search algorithm updates.
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